The internet has come to rescue the real estate business which is the worst-affected by economic slowdown and recession. In this period Web 2.0 real estate marketing has given a new fresh breath air to real estate owners and has come as a revolution in the times of recession. It is hard to define accurately what it 2.0.It is a new thinking and innovation and a new methodology to communicate and share information which we did not do before.
Earlier, realtors have a narrow method to communicate and market their services and offers about the properties but now they use social networking sites to make new clients and keep in touch with old clients. Social networking has brought people closer and in regular contacts. Moreover they are now more open to share their requirements and need so that realtors also know the budget and needs of a specific buyer and seller. Moreover they can also market their services to large group of people. It has made them to show property online and by this virtual method of seeing property rather than in person saves a lot of time.
With Web 2.0, real estate marketing the properties which were not getting sold for many years got sold out. Although sky is the limit but this method has really a boon for the industry.