What’s the secret to success in advertising? Basically, it all comes down to getting the attention of the buying public and providing positive information about a certain product. If the information provided about a product is able to influence the public and persuade them to buy it, then the advertising campaign has been a success.
Sounds simple, right?
In a way it is, but there are so many different ways to advertise a product, the whole approach can get a bit complicated.
In the early days of commercial advertising, the main approach was simply to place ads in newspapers and magazines, as well as on the products themselves. The old ads were very long and wordy, and often used pictures of babies or pretty women to get the consumer’s attention. From this, ad campaigns later evolved into radio and tv commercials, billboards and mobile billboard advertising.
Today, ad campaigns have evolved even further into ads on the various areas of the Internet, like Youtube and Facebook, and even posts on Instagram by “Influencers,” which are designed not to seem like actual ads at all.
While all of these forms of advertising are certainly effective, what’s interesting is that today many of the older styles of promoting products
What all of this means, ultimately, is that advertisers now have many clever ways to put messages across, but consumers have to be